The Business Side of Your Music

Most musicians are not business owners and probably don’t know what they need about being a CEO for a corporation. But when it comes down to it, you ARE the CEO of your own business. Your music and “online image” are your products.

One of the first things I did when forming my businesses was to create a short business plan. It was by no means elaborate but it identified the key elements of the goals I was hoping to achieve. Of course making a profit was first on the list, but among the other top contenders for the higher bullet points was Successful Marketing.

You are a musician. NO! You are a business owner! You create music. NO! You create a product. You give away your products for free. NO! What are you crazy?

Running a business as a musician needs to be treated exactly the same as if it were any other kind of business. There is overhead, there may be staff, there are regular purchases like gas to get to gigs, strings and batteries, new software, computer upgrades, cables, microphones, etc., there is profit and and there is loss and if you’ve formed the business legally in your state or country, there are taxes to consider from the income you earn. You create and offer a product and/or service, your music and your live performances, and hope the public will get on board, like it and purchase it. If you’ve incorporated, there are other facets of the business to consider. I won’t get into business law but among all, there needs to be active and continual marketing. Without at least a plan on how a business is going to get the word out about themselves, well as the saying goes, you might be “pissing in the wind”! 

Once your music is great, the marketing and the business will be great!

Like it or not, you ARE the CEO. You decide how your time, and the time of those you hire or contract, will be spent. You set the rules. You define your sound. The bottom line is, you WORK! Yeah I know that’s not very rock n roll, but it’s the straight truth. But without the work, you are going nowhere fast. Without MARKETING, I would tell you to quit right now. It’s just way too competitive out there to not be capitalizing on the huge impact that social media and online marketing can have on your career.

So you don’t really know how? Well good thing you found us! We do! We are your marketing team. We are your sales department. We are your PR firm.

Contact us, get in touch. Let us hear what you’ve got. If we feel the music you’ve created is great and good clean quality, then we might just pick you up. More than anything, we want to help. We want to help you learn and have the tools so you can then go out there and be a DANGEROUS MACHINE!!!!

Start today! Create your Facebook Fan Page and Twitter profile, invite your friends and family and start posting, every day, about everything, not just about your music. Did you find a $20 bill in the street? Post it! Did you ace your college exam? Post it! Did you meet an awesome new girl? Post it! (post a picture too if she’s cool with it). Post your YouTube videos… POST POST POST!

Contact Us now and let’s see where we stand.

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